In senior living communities, memory care is often viewed through one lens: how we can support residents living with dementia. But at ZinniaTV, we believe there's a vital piece missing from that picture - the caregivers themselves.
Caregivers, whether they're activity directors, CNAs, memory care program leads, or nurses, are the emotional backbone of every community. They manage medications, lead programming, de-escalate agitation, soothe confusion, and still show up with compassion day after day.
But who's supporting them?
In a recent episode of the Real Wisdom podcast, host Holly Osterman spoke with our co-founder, Allyson Schrier, about her personal experience navigating caregiving after her husband’s early diagnosis of frontotemporal dementia. What started as a conversation about innovation turned into something much deeper: a candid look at the emotional toll of caregiving and the quiet crisis of caregiver burnout.
“Caregiving isn’t just a task. It’s a full identity shift. And it changes everything,” Allyson shared during the episode.
Too often, the emotional needs of staff go unaddressed. They’re expected to perform with empathy, resilience, and calm in the face of some of life’s most difficult moments. And they’re doing it again tomorrow.
Watch the episode here: Real Wisdom Podcast: Allyson Schrier
At ZinniaTV, we’ve heard from hundreds of professionals in senior living who echo the same concern: “My team is exhausted.”
That's why our platform was built to do more than just engage residents, it’s designed to lighten the emotional load on caregivers.
With calming video content that reduces agitation, models daily tasks, and creates moments of peace, ZinniaTV helps:
When your care team is emotionally supported, the ripple effect is immediate: improved resident care, stronger team dynamics, and reduced turnover.
We believe that caregiver memory care should be part of every conversation about quality dementia support. Because staff can’t pour from an empty cup - and they shouldn’t be expected to.
ZinniaTV is proud to be a tool that supports the emotional well-being of both residents and staff. Whether you use our platform to guide daily routines or simply create moments of calm in a chaotic day, our goal is the same: to care for those who care for others.
Want to explore how ZinniaTV can support your team?
