Improving quality of life for people living with dementia and their care partners

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Introducing Zinnia TV

Zinnia is Better TV

Even the most dedicated care partners rely on TV at times to occupy the person living with dementia. But programming created for healthy brains can trigger distress for a person who is no longer able to track a plot, tell fiction from reality, or track rapidly moving images and sounds. Zinnia’s content channels feature familiar faces, subjects, and sounds to help people feel engaged and connected.

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Content is the key

Designed to Connect

Meaningful Recollection

Our simple-to-use video experiences not only increase the viewer's connection with care partners, but also reinforce identity and engagement when viewed alone.

Care Messages

Care professionals provide supportive, comforting greetings and encourage positive activities. Selected videos have these "care messages" integrated throughout.

Immersive Experience

Zinnia helps people stay connected to who they are, who they were, and who they love. Our beautiful, immersive videos on familiar and well-loved topics are crafted to be meaningful.

Early Feedback

A Great Help to Care Providers

“Zinnia caters to something that many care providers haven't thought about: what people with mid-stage or late-stage dementia watch on TV. It will become a key part of care. From seeing my clients react to the programming during the trials, I can say that for sure it has a positive impact on people with dementia and is something that many care providers will use.”

Lawrence Thuku
Family Resource Home Care's Platinum Caregiver of the Year
“The Zinnia project is a wonderful concept that has brought more joy to my aunt in an innovative way. We used to turn on classic TV shows and movies that my aunt used to love, thinking she would enjoy them, but as her dementia progressed she would get up and wander in the middle of a show. Zinnia’s short, personalized videos reach her, as she is able to follow the content.”

Amie Kim
Family Care Partner, Seattle
About Us

Our Story

Allyson Schrier’s husband Evan was diagnosed with frontotemporal dementia at age 47. Thrust into the role of full-time care partner, Allyson quickly discovered how challenging it is to help a loved one with degenerative brain disease retain a sense of connection, security, and engagement.

Far too soon, Evan’s needs exceeded Allyson’s ability to care for him at home. He lived in several communities where a common thread was a reliance on TV as a primary occupation. Allyson’s observations matched the results of published research—TV programming designed for people with healthy brains is a poor source of engagement for people who are losing skills through dementia.

Allyson longed to provide Evan with media experiences designed to support and uplift people with cognitive decline. With Zinnia, Allyson and her team are building that content platform in Evan's honour.

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Contact Us

Get in Touch

Your feedback helps us achieve our mission to create engaging connections for people living with dementia and their care partners. Sign up to get updates about new videos. And please, take a moment to tell us what you think.

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